Wingwalkers launch search for new sponsors
The world’s only formation wingwalking team, Team Guinot, is launching an exciting opportunity for brands to land headline sponsorship of the attention-grabbing team from 2010.
The unique team has been sponsored by Guinot skincare for the past three years and has witnessed awareness levels of the skincare brand literally soar;
“The level of media coverage generated by the wingwalkers for Guinot has exceeded all expectations” says Ros Grace, Managing Director of Guinot UK;
“We look forward to a third successful summer with the team and will be very sad to see the sponsorship come to a natural end in 2009.”
The team are seen live by over 6 million spectators at airshows each year and dominate media headlines wherever they travel;
“In 2008 it was independently evaluated that the wingwalkers generated over £5 million in branded media coverage for Guinot” says Team Leader Vic Norman;
“In the past year alone the team has appeared in Sunday Times, Ok magazine, The Guardian, The Sun, The Times, Hello!, Daily Express, Daily Mirror, ITN News at Ten, Blue Peter, Sky News, ITV Adrenaline Junkies, Five News, ITV ALL Star Family Fortunes, to name but a few.
In over 25 years of flying the wingwalking team has only had 3 sponsors; this really is unique and exciting opportunity for a brand hoping to launch awareness levels to a family audience.”
In other news:
Introducing the Breitling Wingwalkers
Gloucester Girl walking on cloud nine..!
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